OMLF Seeks Partners for the Oakland Grown Campaign

We invite various small business and arts organizations to be partners in Shop Oakland’s newest shop local campaign called Oakland Grown. This a fun and inspiring new campaign developed by collaborative of the City of Oakland and the Oakland Merchants Leadership Forum, to encourage people to spend their money locally and with local businesses and artists in Oakland.

We invite you to join the campaign by getting your retail, restaurant and artist clients listed on the Shop Oakland website for free, and by spreading the campaign messages throughout your networks.

It’s free and easy to participate and offers free marketing for your clients.  Please take a moment to see the partnership details below and let us know if you’re interested by November 1.  Click here to sign up.
 

PARTNERSHIP DETAILS

Campaign Graphics and Messages
See our main graphic and messages here.

Shop Oakland Website
The Oakland Grown campaign will be plastered throughout Oakland this holiday season in advertisements and on bags, websites, and other media.  All campaign materials will encourage people to shop local and to find local businesses and artists on the newly enhanced Shop Oakland website. 

The site will be a comprehensive list of places to shop in Oakland, including:
- Retail storefronts
- Art Gallery Gift Shops
- Oakland businesses who sell online
- Oakland artists who sell online
- Oakland Shopping Events
- Local restaurants and food producers

Free Listings for your Clients
In order to make this site as comprehensive and useful as possible, we want to partner with organizations that support Oakland businesses and artists to get them listed on the site for free.   We encourage you get your clients listed.  Sign up as a partner here.

Partner Responsibilities - Spreading the Word
In exchange for listing your clients, we ask partners to help spread the word about the campaign.  The more people that are talking about it, the more each partner and client benefits.  Specifically, we ask each partner to do the following:

1. Send 2 emails to your network
   between October and December 22 reminding people to support Oakland Grown businesses and artists and use the ShopOakland site as a tool.  These emails can be separate, or part of a regular newsletter that you send out. We will provide the text and graphics, so you will not need to write or design anything.
2. Place a campaign description and link on your website
   
3. Send an invitation to your clients
   Encourage your clients to get listed on the Shop Oakland site, and to participate in the Oakland Grown holiday shopping event on Thanksgiving weekend
4. Remind clients to keep their information current
   Quarterly, while they are your clients
5. Provide campaign feedback
   Occasionally

Sign up as a partner here.

Optional  - Additional Ways to Participate

1) Sell Oakland Grown t-shirts, hats, and bumper stickers - TBD

2) Join the partners mailing list

3) Place posters where you can

4) Sponsor the campaign and get your logo and link on the Shop Oakland website and other materials.

Great Campaign Exposure
• East Bay Express newspaper ads
• East Bay Express online ads
• Radio spots on 2 local radio stations
• Oakbook Ad
• TV spots
• 100,00 Reusable Shopping Bags
• Booths and banners at neighborhood events sponsored by Oakland Events

Campaign Steering Committee Participants
• Oakland Merchants Leadership Forum
• City of Oakland Cultural Arts & Marketing
• City of Oakland Public Works (Oakland Recycles)
• One California Foundation / Oakland Unwrapped
• BALLE
• Oakland Events
• East Bay Express
• Pro Arts
• Old Oakland Neighbors
• SOBO Merchants
• Adams Point Merchants

What are the benefits of partnership?

• Your organization name and/or logo on select campaign materials
• Your clients in the shopping databases
• Schwag that supports local shopping – decals, bumper stickers, t-shirts
• Connecting with like-minded organizations and developing innovative ideas
• Resources from 2 national economic-development organizations with great ideas, tools, templates, events…

Who are likely partners?
Anyone who supports local businesses, artists, food producers, independent media, community banks, etc. in Oakland and wants to see more dollars go to these entities instead of out of the community or to larger more established corporations that don’t need our assistance. For example:

• Business development and training organizations
• Arts organizations 
• Merchant associations
• Local farm supporting organizations
• Local food organizations, CSAs
• Local booksellers, hardware, restaurant groups
• Local community banks
• Organic consumer organizations
• Local producer /manufacturing groups
• Oakland-loving companies and organizations

Partnership Sign Up Process

To begin participating, just

1. Sign up as a partner here.
2. We will send you an email with the three items you need:
   a. Links for your clients to get listed
   b. Text and graphics to email to your networks
   c. Text and graphics to place on your website

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